Not long after I started in my new position at Knit Picks , my new boss mentioned they were thinking about doing an event in the spring since the previous event with an author went over pretty well & we had a lot of new yarns coming out. And they wanted me to work on it. I was excited – I’ve done event coordinating before, my last job was as a conference & speaker coordinator (which pretty much was just one BIG event actually) and in my bookstore life, I was pretty involved in all the Harry Potter release parties. And this was with yarn!
I decided that little sample balls would be really cute & once we got the okay, I started working on winding them up (with big help from the Customer Service dept & other coworkers). But I wondered what on earth would knitters do with these little balls? So I made a couple of examples 🙂
When we started doing promotion for the event, I got nervous. It’s sometimes awkward working where I do – walking the fine line between wanting to promote our own products & not stepping on LYS toes – I’m well aware of the feelings toward KP. (Luckily we are friendly with my favorite LYS – Twisted – a couple of the designers in my program are even employees there.) I was worried no one would show up & I would fail at putting together an event – I mean, the Facebook & Ravelry event pages only had a half dozen names other than employees. In addition to the yarn samples, we planned a fun raffle & a designer panel with our in-house designers & 2 of my IDP designers so I didn’t want to be a waste for them!
But we showed up at our event space at Ecotrust (a great place to hold an event by the way, they are awesome to work with) anyway & hoped for the best. If I do say so myself, our yarn sample display looked awesome.
I was particularly happy with how the Stroll Tonals looked.
Once the doors opened, my nervousness disappeared – well except we would run out of chairs. I got no pictures of when our guests started getting the yarns – I was too busy chatting with them all (and trying not to sound like I was gushing, especially about the Tonals, Stroll & Shadow)
I did however get a shot of just how many people were there during the raffle:
Yeah, I was being really silly, being nervous. I wish I got more pictures though – that’s pretty much the extent of them.
I’m so happy how it turned out – it was a lot of fun meeting a lot of people I only knew through the IDP program or Ravelry (shout out the LSGers/Rubberneckers! Nope, still not shipping to Scotland.). I’m so excited for future events – we’re already planning a possible one for our new fall yarns that will be even bigger. 🙂