Not long after I started in my new position at Knit Picks , my new boss mentioned they were thinking about doing an event in the spring since the previous event with an author went over pretty well & we had a lot of new yarns coming out. And they wanted me to work on it.   I was excited – I’ve done event coordinating before, my last job was as a conference & speaker coordinator (which pretty much was just one BIG event actually) and in my bookstore life, I was pretty involved in all the Harry Potter release parties.  And this was with yarn!

I decided that little sample balls would be really cute & once we got the okay, I started working on winding them up (with big help from the Customer Service dept & other coworkers).  But I wondered what on earth would knitters do with these little balls?  So I made a couple of examples 🙂

When we started doing promotion for the event, I got nervous.  It’s sometimes awkward working where I do – walking the fine line between wanting to promote our own products & not stepping on LYS toes – I’m well aware of the feelings toward KP. (Luckily we are friendly with my favorite LYS – Twisted – a couple of the designers in my program are even employees there.)  I was worried no one would show up & I would fail at putting together an event – I mean, the Facebook & Ravelry event pages only had a half dozen names other than employees.  In addition to the yarn samples, we planned a fun raffle & a designer panel with our in-house designers & 2 of my IDP designers so I didn’t want to be a waste for them!

Our very empty event space during setup

But we showed up at our event space at Ecotrust (a great place to hold an event by the way, they are awesome to work with) anyway & hoped for the best.  If I do say so myself, our yarn sample  display looked awesome.

I was particularly happy with how the Stroll Tonals looked.

Once the doors opened, my nervousness disappeared – well except we would run out of chairs.  I got no pictures of when our guests started getting the yarns – I was too busy chatting with them all (and trying not to sound like I was gushing, especially about the Tonals, Stroll & Shadow)

I did however get a shot of just how many people were there during the raffle:

Yeah, I was being really silly, being nervous.  I wish I got more pictures though – that’s pretty much the extent of them.

I’m so happy how it turned out – it was a lot of fun meeting a lot of people I only knew through the IDP program or Ravelry (shout out the LSGers/Rubberneckers!  Nope, still not shipping to Scotland.).  I’m so excited for future events – we’re already planning a possible one for our new fall yarns that will be even bigger. 🙂

Advertisements